The business of life assistance

CPP North America has over 30 years of experience in helping customers move through the ever-increasing complexities and anxieties of modern life. We do this with high-quality product solutions that address issues around personal security, lifestyle support and purchase protection. We call this life assistance.

This peace of mind is extremely important to us. It creates loyal consumer relationships and a solid foundation for future growth.

Partnerships that are built on trust

Long-standing relationships with our customers and brand partners are the key to our success in delivering sustainable growth, profitability and loyalty. And we couldn’t do it without trust: we take care of people, and we do the right thing—before, during and after the sale.

Our customers

Our customers are at the heart of everything we do. We take pride in building products that are relevant and useful, and then we work exceptionally hard to deliver a world-class, personal experience with each customer interaction.

To ensure that every customer experience is truly excellent, we follow this strategy:

  • Innovation in sales methods and scripting, using a proprietary technology to deliver an ideal message on every call.
  • Empowering our agents to listen and react to customer needs, demonstrating how our products meet those needs and encouraging their use.
  • Rigorous training and monitoring through all stages of the customer lifecycle to share best practices and customer feedback.

Our brand partners

We operate a business-to-business-to-consumer business model, with brand partners across multiple market sectors that include financial services, mobile telecommunications, membership/loyalty and retail.

The model is simple: our products are distributed and sold to our brand partners’ customers through either their own sales and services channels, or channels managed directly by CPP. Then, following the sale, CPP handles all aspects of administration and customer service.

This combination of consumer-focused products, channel marketing expertise and superior customer service equals a complete customer management solution. And every step of the way, we work hard to help our brand partners add real value to their customer relationships as we deliver:

  • Increased revenues
  • Reduced costs
  • Customized solutions
  • Exceptional customer experiences

Our brand partners trust the expertise, resources and attention to detail we offer -- so much so that many have been with us for more than 20 years.